“I create distinctive spaces by combining interior design with the strategic thinking normally used to build great brands”.

Zoe Willis is an award-winning interior designer and creative director whose work sits at the intersection of interiors, identity and commercial culture.

Before interiors, she spent more than 20 years shaping brands, audiences and creative partnerships for the BBC, ITV, Disney, NET-A-PORTER, Condé Nast and Hearst. It gave her an instinctive understanding of how people connect with ideas, experiences and environments.

Her approach begins before the furniture, finishes and colour. Zoe first asks what a space needs to say, how it should make people feel and what it needs to achieve. It is a strategic foundation that brings clarity to expensive decisions and prevents beautiful spaces from becoming empty exercises in taste.

The interiors that follow are bold, layered and unapologetically personal. Colour is used with confidence. Materials are tactile. Art, furniture and lighting are brought together in unexpected ways. Nothing is selected simply because it is fashionable.

Working across residential properties, hospitality, wellness and luxury brands, Zoe creates spaces with a strong point of view and a clear sense of identity. Spaces that are not only beautiful, but memorable, emotionally resonant and commercially intelligent.

Zoe was named Homes & Gardens Next in Design 2026 and has been featured in publications including LivingEtc, The Gloss, The Irish Independent and Home and Style.